About Us

Howdy!^™ is sustainably sourced from an ancient aquifer right here in Aggieland, so Maroon & White spirit flows from every bottle of our natural sportswater... and every bottle supports our Texas Aggies United athletes competing for championships. Most bottled water brands are "purified", which is a fancy way to describe tap water from the local municipal water treatment plant that’s filtered at a factory where some processed "minerals" (like salt) are sprinkled in before going into bottles. Instead of all this smoke and mirror BS, we like to say Howdy!^™ doesn’t need to be "purified" because nature has purified our water over the course of thousands of years filtering through Aggieland rock and minerals (sorta like those water brands from Fiji, Iceland, Moscow or France that the T-sips like to overpay for). Just as we all bleed Maroon, the goodness of this ancient, electrolyte-rich water runs deep, but never runs dry. Experience the purity and revitalization that only time and Aggieland tradition can create and remember, with each refreshing chug, you are supporting your Texas Aggies United athletes, fueling their drive and dedication.